SAMSUNG SUPREMELY CONFIDENT ABOUT PREMIUM TV SALES
The company sees "smart" features as a way to add value to their regular television provisions. They have identified somewhat of a saturation in the market for flat-screen TVs, which are now being cheaply mass-produced by companies across the consumer electronics industry. What's more, many consumers have now caught on to the trend of buying LED TVs from cheap TV specialists. Almost faultless seconds have made their way onto the TV market, in their droves, since the spread of production, handing unprecedented transactional value to the consumer.
In order to counter-act this trend, Samsung are adding voice and gesture recognition capabilities to their new builds.
In order to counter-act this trend, Samsung are adding voice and gesture recognition capabilities to their new builds.
According to research firm, NPD DisplaySearch, Samsung's consumer electronics division - tasked with making a variety of home devices - increased its operating profit to $684m in the fourth quarter from $540bn a year previously.
Analysts have suggested that Samsung may be getting over-excited, as South Korean companies will soon face a looming challenge from Japan, due to the weakening of the Yen. They have added, however, that some premium-market expansion is not un-attainable.
"The market for large-sized premium sets is still small but [Samsung] can certainly spur demand by bringing down prices" said Park-Kang Ho of Daishin Securities.
LG, Samsung's Korean rival, is also switching its focus to the pricier end of the market. Models such as Next Generation OLED TVs are said to be the future for the group which draws 50% of its revenues from sales of TV sets. LG hopes to increases TV sales by 15% this year and, just last month, launched the 55-inch OLED TV set in its home country. However, OLED TV sales are expected to be hampered by the current lack of UltraHD content. Smart TVs, which are sold on the basis of features and not content, seem more viable.
Indeed, last year, internet-connected TVs accounted for more than 40% of the total units sold in both Western Europe and China. Interestingly, DisplaySearch has called China "the world's largest TV markets" and sees the region as the perfect testing ground for new technology retail.
Analysts have suggested that Samsung may be getting over-excited, as South Korean companies will soon face a looming challenge from Japan, due to the weakening of the Yen. They have added, however, that some premium-market expansion is not un-attainable.
"The market for large-sized premium sets is still small but [Samsung] can certainly spur demand by bringing down prices" said Park-Kang Ho of Daishin Securities.
LG, Samsung's Korean rival, is also switching its focus to the pricier end of the market. Models such as Next Generation OLED TVs are said to be the future for the group which draws 50% of its revenues from sales of TV sets. LG hopes to increases TV sales by 15% this year and, just last month, launched the 55-inch OLED TV set in its home country. However, OLED TV sales are expected to be hampered by the current lack of UltraHD content. Smart TVs, which are sold on the basis of features and not content, seem more viable.
Indeed, last year, internet-connected TVs accounted for more than 40% of the total units sold in both Western Europe and China. Interestingly, DisplaySearch has called China "the world's largest TV markets" and sees the region as the perfect testing ground for new technology retail.
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